EP 82: From $500/Week to $8k months: How Lucy Rojek Transformed Her Business in Two Months
I’m thrilled to share a conversation with one of my dear clients, Lucy, who first appeared on the show last year. Lucy has worked with my in Dream Bigger Mastermind consistently for the last year and I invited her back to celebrate her incredible evolution—and to give you a front-row seat to what happens when you truly commit to your goals and expansion. In fact, Lucy’s journey includes two big moves, a total income turnaround, and an ever-expanding vision for what’s possible in her life and business.
How We Met in Joshua Tree
Lucy and I first crossed paths in December 2023, when I hired her for a VIP client retreat in Joshua Tree. Right away, I noticed her exceptional skill as a massage therapist, myofascial release practitioner, and Reiki healer. The transformation she offered my client was profound, yet I was shocked to learn how underpriced her services were. She was charging so little that I insisted on tipping extra, then gently suggested raising her prices—something I felt she more than deserved.
A couple of months later, Lucy reached out about my Dream Bigger Mastermind, a six-month group coaching program where we work on mindset, healing, and practical business strategies. Despite the financial stretch, she followed her gut and joined. Looking back, that might have been one of the best decisions she ever made.
The Early Struggles: From $500 a Week to $2,000 a week!
When Lucy started the Mastermind, she was based in Joshua Tree and struggling financially, often bringing in only about $500 a week from her business. She felt torn between wanting to serve her community and feeling guilty about raising prices. But the hard truth was that her setup just wasn’t sustainable.
“I was so worried my clients couldn’t pay more, yet they’d often tip me extra or offer more money anyway,” Lucy recalled. “Raising my rates felt terrifying, but I realized it was the only way to keep going.”
During our very first coaching sessions, we worked on dismantling some of her limiting beliefs around money, service, and self-worth. She discovered that far from driving clients away, higher prices can actually create a more supportive experience—for both the practitioner and the person receiving care. A few months later, Lucy was making $2,000 a week on average. In her words, it felt like night and day.
Gaining the Confidence to Move and Expand
By the time Lucy had her pricing and marketing dialed in, she’d built a healthy roster of clients in Joshua Tree. Many people would have stayed put to ride that wave of success. Instead, she took a leap of faith and decided to move to San Diego, a larger city with more competition—and higher living costs.
Why uproot and start over when things were just getting good? Lucy explained that she deeply desired a change of environment and a more vibrant city life. Having our Mastermind community cheering her on (and me encouraging her to trust her intuition) gave her the confidence to leave behind the business she’d just grown and start fresh in a new location.
It was a bold step. She had to find new clients, a new place to live, and a new treatment room—fast. When you’re navigating so many unknowns at once, it’s easy to fall into scarcity thinking, especially if you see a space that’s “almost right” but has a few red flags. One of the beautiful parts of being in a group program is that Lucy could bounce her ideas and concerns off other entrepreneurs who urged her not to sign a lease that didn’t feel aligned. Shortly after, she found an ideal treatment room and a supportive community that matched the energy she wanted to cultivate in San Diego.
Setting a New Vision: Six Figures and Beyond
In the fall, Lucy immediately enrolled in another round of Dream Bigger Mastermind to continue her progress. It wasn’t just about stabilizing her business in San Diego—it was about reaching for the next level. Her new goal? Earning six figures in a single year.
That’s a huge jump from the $500 weekly income she once saw as her ceiling. At first, she giggled nervously when she set that six-figure intention, describing it as “outrageous.” But then we did the math. Lucy knew she’d once brought in $8,000 a month when her Joshua Tree practice was thriving. It only takes a little more than $8,000 per month to cross into $100,000 yearly territory. Suddenly, the goal felt not just possible but probable, provided she continued to expand her offers, refine her pricing, and stay open to creative ways of reaching new clients.
Healing Money Stories and Building Capacity
One key insight that surfaced in our conversation was how deeply family narratives can shape our relationship with money. Lucy opened up about her grandmother’s and mother’s belief systems—how they’d been taught to expect struggle, how life was “supposed” to be difficult. Even when Lucy’s conscious mind said, “I want $100k!” a part of her nervous system felt unsafe or undeserving of such abundance.
That’s where inner work meets strategy. In our Mastermind, we pair practical business tactics (like refining your website, email marketing, or pricing) with emotional and energetic healing. I guided Lucy in a brief visualization: speaking to her younger self and reassuring her that it is possible to earn well doing work she loves—and that she doesn’t have to give up her free time or health to make it happen. By recalibrating her nervous system and reminding her body it’s safe to receive, Lucy can hold onto the success she manifests rather than unconsciously pushing it away.
Ideas for Growth: VIP Clients, Distance Work & More
We also brainstormed ways Lucy could boost her income beyond one-on-one sessions in her studio. Possibilities included:
VIP In-Home Sessions – Serving wealthy clients who pay a premium for convenience.
Distance Healings – Offering remote Reiki or myofascial release education online.
Group Sessions – Handling multiple clients in a single workshop or group class.
Online Courses – Creating a self-paced program on myofascial release techniques or intuitive bodywork.
These ideas not only help Lucy diversify her income but also prevent physical burnout—something that can happen easily for hands-on practitioners. By branching out, she opens doors to bigger earnings while protecting her body’s longevity.
The Magic of Support and Community
Lucy’s journey highlights why I believe so strongly in having both mindset support and practical coaching. Often, you already know what you want but need help transforming the subconscious beliefs that keep you stuck. You might also need someone to say, “Actually, it’s time to raise your rates,” or “Don’t sign that lease!” or simply “You’ve got this.”
Dream Bigger Mastermind offers all of that, plus a community of like-minded individuals who can cheer you on, share resources, and hold you accountable. As Lucy says, “If I hadn’t had the Mastermind, I wouldn’t have had the confidence to move to San Diego. And I definitely wouldn’t be aiming for six figures now.”
Ready to Join Us?
If Lucy’s story resonates with you—if you sense there’s a next level of abundance, expansion, or personal growth waiting for you—then I invite you to reach out. We start our next round of Dream Bigger Mastermind at the end of February. It’s a six-month journey of healing, community, and transformation. We’ll tackle your goals holistically, from the practical (pricing and offers) to the profound (releasing old beliefs and self-doubt).
We keep the group intimate so I can give you personalized feedback each week. You’ll submit your emails, social media posts, or website copy for my review. You’ll also receive live coaching sessions, guest expert workshops, and a powerful container where everyone supports each other’s breakthroughs.
Lucy’s Year of Saying ‘Yes’
Lucy’s story is a testament to what happens when you say “yes” to yourself, even if it feels scary or financially risky at first. In just a year, she went from under-earning and living with constant financial stress to moving cities, setting new goals, and doubling—almost tripling—her income. Is her journey done? Absolutely not. Now she’s aiming higher, clearing deeper blocks, and setting the stage for a six-figure year. And I couldn’t be prouder.
That kind of success isn’t reserved for “special” people or those with endless resources. It’s for anyone willing to lean into their intuition, follow strategic guidance, and do the inner work. Maybe that’s you. If you feel that spark, let’s connect. I’d be honored to help you dream bigger, breathe more, and create a life that lights you up from the inside out.
Thank you for joining us on this episode of Breathe More. Keep breathing, keep believing, and remember—you’re always just one bold “yes” away from the next chapter of your life.
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